Free Consultation
Case study · Fintech · Web, app, UI/UX & SEO

Papel: Fintech Website, App & SEO by Mavens Strategies

Papel is a licensed digital payments company in Turkey offering a digital wallet, cashback, QR payments, virtual cards and POS solutions. Mavens Strategies delivered the full digital stack: UI/UX and website design, website development, mobile app development, SEO and social media management.

Get a free project quote →See the work
Client
Papel
Industry
Fintech · digital payments
Product
Digital wallet, cards & business payments
Scope
UI/UX, web, mobile app, SEO, social media
Papel digital wallet website on a laptop and Papel mobile app screens, designed and built by Mavens Strategies
Papel fintech website design and development video by Mavens Strategies

Watch the Papel fintech website in action, designed and developed by Mavens Strategies.

Project overview

A strong fintech product that needed a digital presence to match

Papel is a licensed electronic money and payment services company in Turkey. Its platform covers instant money transfers, cashback rewards, QR payments, virtual and physical cards, and POS solutions for businesses of every size.

The product was strong, but the website, app experience and online visibility were not telling that story clearly. Papel partnered with Mavens Strategies to design and build its website and app experience, then grow its reach through SEO and social media.

The challenge

Two audiences, one clear message

Fintech customers decide quickly whether they trust a brand with their money. Papel also serves two very different audiences: people who want a simple wallet, and business owners who need payment tools. The project had to:

  • Explain complex payment features in plain language.
  • Guide individuals and businesses to the right product without confusion.
  • Build trust from the first screen, on web and in the app.
  • Rank for competitive searches such as digital wallet, cashback app and business payment solutions.
  • Keep Papel visible on the social platforms its users use every day.
Services delivered

Six services, one fintech growth project

01

UI/UX Design

Mavens Strategies rebuilt the user experience around Papel’s two audiences, with separate journeys that take each visitor to the right product fast.

  • Separate “Individual Offers” and “Business Solutions” journeys
  • Clear information architecture for wallet, cards, transfers and POS
  • Trust signals and simple calls to action on every key page
Papel website UI/UX: individual offers and business solutions sections
02

Website Design

A clean, premium visual language built on Papel’s purple brand colour, realistic device mockups and generous white space, so a payments product feels simple and safe.

  • Homepage hero showing the wallet in action
  • Industry pages for retail, restaurants, wholesale, health and more
  • Campaign manager and cashback pages for merchants
Papel fintech website homepage hero with mobile wallet balance and money transfer screen
03

Website Development

The design was developed into a fast, responsive website with smooth animations, multilingual support and clear paths to download the app or contact sales. Watch the full walkthrough in the video at the top of this page.

  • Responsive build for mobile, tablet and desktop
  • Performance-focused pages with optimised media
  • Language switcher and app store links
Papel business solutions page developed by Mavens Strategies
04

Mobile App Development

Mavens Strategies designed and developed the Papel app experience: a digital wallet where users can send money, split bills, scan QR codes, manage cards and earn cashback.

  • Wallet home with balance, transfers and cards
  • Split bill, scan QR and transfer flows
  • Consistent design between the app and the website
05

SEO

Fintech is a competitive search space, so the SEO work focused on keywords with real buying intent rather than empty traffic. Every core page was optimised for Google and for AI-powered search tools. Learn more about the agency’s SEO services.

  • Keyword research and an SEO site architecture
  • On-page SEO for product, business and campaign pages
  • Technical SEO, structured data and page speed

Priority keyword themes

digital walletcashback appmoney transfer appQR paymentsvirtual cardbusiness payment solutionsPOS for small business
06

Social Media Management

Social content brought Papel’s features to life where its users already spend their time, turning complex fintech topics into short, clear posts. See the agency’s social media marketing service.

  • Content calendar and creative for each platform
  • Posts explaining cashback, QR payments and cards in plain language
  • Community management and campaign promotion
Papel campaign manager page for creating cashback campaigns
Key features

Built for people and businesses

Digital wallet

Balance, instant transfers and payment history in one place.

Cashback rewards

Campaigns that reward users and bring new customers to merchants.

QR & card payments

Scan-to-pay plus virtual and physical cards.

Split bill

Share expenses with any Papel user in a few taps.

Business solutions

POS and payment tools tailored to each industry.

Campaign manager

Merchants set budget, cashback type and dates, then publish.

The work

Inside the Papel website

Key screens from the website and app. Select any image to view it in full.

Papel fintech website full design board
Full design boardOverview
Papel homepage hero with digital wallet app screen
Homepage heroWebsite design
Papel business solutions by industry: retail, restaurant, wholesale, electronics, health and groceries
Solutions by industryBusiness pages
Papel campaign manager page design
Campaign managerMerchant tools
Papel individual offers and business solutions website sections
Individuals & businessUI/UX
Download the Papel wallet app section with App Store and Google Play
App downloadMobile app
How we worked

From strategy to growth

01

Discovery

Audiences, competitors, products and search demand.

02

UX & design

User journeys, wireframes and the visual design for web and app.

03

Build & launch

Website and app development, testing and launch.

04

Grow

SEO and social media to bring in and engage users.

Get a free quote

Planning a fintech website or app?

Tell Mavens Strategies about your product and goals, and get ideas, a timeline and a quote for your website, app and growth plan.

  • UI/UX and website design
  • Website and mobile app development
  • SEO for competitive markets
  • Social media management

    Services you're interested in (select all that apply)

    Thank you! 🎉

    Your enquiry is on its way. Our team will be in touch shortly.

    Questions

    Frequently asked questions

    What did Mavens Strategies deliver for Papel?

    Mavens Strategies delivered UI/UX design, website design, website development, mobile app development, SEO and social media management for Papel, a licensed fintech and digital payments company.

    Why does a fintech company need professional UI/UX design?

    People only use a payments product they trust and understand. Good UI/UX explains features clearly, removes friction from key tasks like sending money or paying by QR, and shows trust signals at the right moment, which leads to more sign-ups and active users.

    How do you approach SEO for a fintech brand?

    We focus on keywords with real intent, such as digital wallet, cashback app and business payment solutions, build a clear site structure around them, optimise every core page, and make the content easy for both Google and AI search tools to understand.

    Can Mavens Strategies build both the website and the mobile app?

    Yes. Mavens Strategies designs and develops websites and iOS and Android apps, so the brand, features and user experience stay consistent across web and mobile.

    Do you work with fintech and startup clients in Dubai and worldwide?

    Yes. Mavens Strategies works with fintech, tech and startup brands in the UAE, the wider GCC, the UK, the USA and other markets.

    Your project

    Building a fintech or app product?

    Mavens Strategies designs, builds and grows websites and apps for brands in the UAE, the UK, the USA and beyond.

    Book a free consultation →
    More case studies

    Explore more of our work

    TiQuest Bistro food delivery app case studyTiQuest Bistro food delivery appBranding, UI/UX design and mobile app developmentRead the case study →CleverTEQ ecommerce website case studyCleverTEQ ecommerce websiteEcommerce UX, UI design and design systemRead the case study →Crypto Resorts NFT landing page case studyCrypto Resorts NFT landing pageWeb3 UI/UX design and website developmentRead the case study →
    View full portfolio
    Chat on WhatsApp