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Case study · Ecommerce website design · UI/UX

CleverTEQ: Ecommerce Website Design by Mavens Strategies

CleverTEQ is an online store selling electronics, fashion and home products. Mavens Strategies, a website design and development agency, designed its ecommerce website from the homepage to checkout, focusing on product discovery, clear navigation and a smoother path to purchase.

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Client
CleverTEQ
Industry
Ecommerce · electronics, fashion & home
Product
Multi-category online store
Scope
Ecommerce UX, UI design, design system
CleverTEQ ecommerce website design: shopping cart, product detail and today's deals pages
Project overview

A big catalogue that feels easy to shop

CleverTEQ offers thousands of products across many categories, from smart TVs and laptops to clothing, appliances and sports nutrition. With so much choice, shoppers can easily get lost, and every extra click between a product and the basket costs sales.

CleverTEQ asked Mavens Strategies to design an online store that makes a large catalogue simple to browse, builds trust at checkout and keeps customers coming back through deals, lists and a clear account area.

The challenge

More products, less friction

Large marketplaces have trained shoppers to expect fast search, smart filters and a one-page checkout. CleverTEQ needed to meet those expectations with its own brand. The design had to:

  • Help shoppers narrow thousands of products down to the right one quickly.
  • Present prices, discounts and delivery information clearly.
  • Keep the basket and checkout short and reassuring.
  • Encourage repeat visits with deals, saved lists and order history.
  • Give CleverTEQ a recognisable look of its own.
Services delivered

Ecommerce UX and UI, page by page

01

Ecommerce UX & Information Architecture

Mavens Strategies planned how shoppers move through the store, from landing on the homepage to completing an order, and organised the catalogue so every product is a few clicks away. See the agency’s ecommerce website development service.

  • Category navigation and search with an “All” category selector
  • Filters for category, gender, price range and brand
  • Homepage blocks for clearance deals, top brands and home picks
CleverTEQ today's deals page design with product carousel and categories
02

Product & Checkout Page Design

Product and basket pages were designed to answer every question a shopper has before buying, without overwhelming them.

  • Product pages with image gallery, ratings, specifications and a clear buy box
  • Shopping cart with quantity controls, “save for later” and an order subtotal
  • Prominent “Proceed to Buy” and sign-in prompts for returning customers
CleverTEQ shopping cart page design with order summary and proceed to buy
03

Account, Lists & Retention Features

Repeat customers are the most profitable, so the design gives them reasons and tools to come back.

  • “Your Account” hub for orders, login and security, payment options and addresses
  • Shopping lists to save items, plan gifts and track price changes
  • Today’s Deals page with lightning deals by category
CleverTEQ shopping lists page design: Lists for all your shopping needs
04

Visual Design & Design System

A confident yellow, deep navy and electric blue give CleverTEQ an energetic, tech-focused identity, while the Raleway typeface keeps everything clean and readable. Explore the agency’s website design and branding services.

  • Raleway type scale at 90, 40, 28 and 20 px
  • Colour palette with clear roles for actions, text and highlights
  • Reusable components for product cards, filters, carousels and footers

CleverTEQ colour palette

Yellow#FBC920
Navy#1A2030
Blue#0040FB
Key features

Built around how people really shop

Smart filters

Category, gender, price range and brand filters narrow results fast.

Deal blocks

Clearance offers, top brands and home picks on the homepage.

Clear product pages

Images, ratings, specs and a buy box that answers key questions.

Simple basket

Adjust quantities, save for later and proceed to buy in one place.

Account hub

Orders, security, payment options and addresses in one dashboard.

Shopping lists

Save items, plan gifts and watch for price changes.

The work

Inside the CleverTEQ store

Key page designs and the design system. Select any image to view it in full.

CleverTEQ design system: Raleway typography, font sizes and yellow FBC920, navy 1A2030 and blue 0040FB colours
Typography & coloursDesign system
CleverTEQ shopping cart page design with order summary and proceed to buy
Shopping cartPage design
CleverTEQ your account page design with orders, login and payment options
Your accountPage design
CleverTEQ shopping lists page design: Lists for all your shopping needs
Shopping listsPage design
CleverTEQ product detail page design for a smart TV with price and buy box
Product detailPage design
CleverTEQ today's deals page design with product carousel and categories
Today's dealsPage design
CleverTEQ ecommerce website full design board
Full design boardOverview
How it was designed

From catalogue to checkout

01

Research

Shopper behaviour, competitor stores and CleverTEQ’s product range.

02

Structure

Categories, navigation, filters and the path to purchase.

03

UI design

Visual style, design system and every key page.

04

Handover

Organised designs and components ready for development.

Get a free quote

Planning an online store?

Tell Mavens Strategies about your products and goals, and get ideas, a timeline and a quote for your ecommerce website.

  • Ecommerce website design and UX
  • Shopify, WooCommerce and custom builds
  • Product, cart and checkout optimisation
  • Ecommerce SEO to bring in buyers

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    Questions

    Frequently asked questions

    What did Mavens Strategies design for CleverTEQ?

    Mavens Strategies designed the CleverTEQ ecommerce website: user experience, information architecture, homepage, category and filter layouts, product detail pages, shopping cart, account area, shopping lists, deals pages and the visual design system.

    What makes a good ecommerce website design?

    A good ecommerce design helps shoppers find products fast with clear categories, search and filters, shows prices and delivery information clearly, builds trust with ratings and secure checkout, and keeps the path from product to payment as short as possible.

    How much does an ecommerce website cost?

    It depends on the number of products, integrations, payment and delivery options, and whether the store is built on Shopify, WooCommerce or a custom platform. Mavens Strategies offers a free consultation and a clear quote.

    Can Mavens Strategies also develop and market the store?

    Yes. Alongside design, Mavens Strategies develops ecommerce websites and offers ecommerce SEO, Google Ads and Meta Ads to bring buyers to the store.

    Do you design ecommerce websites for businesses in Dubai, the UK and the USA?

    Yes. Mavens Strategies designs and builds online stores for brands in the UAE, the UK, the USA and other markets, working remotely with clients worldwide.

    Your project

    Ready for an online store that converts?

    Mavens Strategies designs and builds ecommerce websites for brands in the UAE, the UK, the USA and beyond.

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