Case study · Logo design · Built from the client’s sketch

EasyKeyz: Logo Design Built From the Client’s Own Sketch

The EasyKeyz founder came with four pencil sketches and a clear favourite: a bold “E” shaped like a check mark. Mavens Strategies, a logo design and branding agency in Dubai, built the logo exactly according to the client’s direction, turning the sketch into a polished red, blue and silver logo with a strong EASYKEYZ wordmark.

Client
EasyKeyz
Starting point
Four client pencil sketches
Brief
Build the logo from the chosen sketch
Scope
Logo design, colours, variations
EasyKeyz logo: red check-mark E with blue and silver key-shaped bars above the EASY KEYZ wordmark in red and blue
Project overview

The client’s vision, brought to life

Some clients know exactly what they want. The EasyKeyz founder had already explored four ideas on paper: a laptop with flying keys, a lettered monogram, letters set inside keyboard keys, and a check-mark “E” above the name MyEasyKeys.

The check-mark E was the one. The brief to Mavens Strategies was simple: build the logo according to that sketch, and make it look professional enough for a website, social media and print.

The challenge

Respect the idea, raise the quality

A quick pencil sketch shows an idea, not a finished logo. To turn it into a real brand mark, the design had to:

  • Keep the check-mark E and its two bars exactly as the client imagined them.
  • Make the mark read clearly as both a letter E and a tick of approval.
  • Give the name a confident, modern wordmark.
  • Choose colours that feel energetic and trustworthy.
What was delivered

How Mavens Strategies built the EasyKeyz logo

01

Logo Built From the Client’s Sketch

The chosen sketch became a precise logo: the long stroke of the check mark forms the spine of the E, and two angled bars complete the letter, echoing the keys from the client’s other concepts. The heavy, extended EASYKEYZ wordmark gives the brand presence. See the agency’s graphic design services.

  • Check-mark E drawn exactly to the client’s direction
  • Key-shaped bars inspired by the client’s concepts
  • Bold, extended wordmark
EasyKeyz logo process: the client's pencil sketch of a check-mark E above MyEasyKeys beside the finished red and blue EasyKeyz logo
02

Colour & Logo Mark

Signal red brings energy to the check mark and “EASY”, while key blue and sky blue give “KEYZ” and the top bar a sense of trust and technology. A silver bar adds a polished, metallic touch. The mark works on its own as an app icon or social profile picture. Learn more about the agency’s branding services.

  • Red, blue and silver palette with gradients
  • Standalone check-mark E icon
  • Hex values for consistent use
EasyKeyz check-mark E logo mark with its colour palette of signal red, key blue, sky blue and silver
03

Logo Variations & 4K Files

EasyKeyz received the full-colour logo for light backgrounds, the same logo on navy for dark backgrounds and a one-colour white version on brand red, all presented in 4K and ready for websites, social media, packaging and print.

  • Full colour on white and on navy
  • One-colour white version
  • 4K presentation files
EasyKeyz logo variations: full colour on white, full colour on navy and one-colour white on brand red
Why it matters

Why build a logo from your own sketch

4

Ideas explored

The client’s own concepts shaped the direction from day one.

1

Clear favourite

The chosen sketch was built faithfully, not replaced.

3

Ready-to-use versions

Light, dark and one-colour logos for every placement.

How it was made

From pencil to polished logo

01

Sketches

The client’s four concepts reviewed together.

02

Direction

The check-mark E chosen as the final idea.

03

Design

Mark, wordmark and colours built to the brief.

04

Delivery

Variations and 4K files for web and print.

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    Questions

    Frequently asked questions

    What did Mavens Strategies design for EasyKeyz?

    The EasyKeyz client shared four pencil sketches and chose a check-mark E as the direction. Mavens Strategies built the logo according to that sketch, with a red check-mark E, blue and silver bars, a bold EASYKEYZ wordmark, a colour palette, logo variations and 4K files.

    Can you build a logo exactly from my sketch?

    Yes. If you already know what you want, Mavens Strategies can build your logo according to your sketch, keeping your idea while making the shapes, spacing and typography professional and consistent.

    Do I need a perfect drawing to start?

    No. Rough pencil sketches, photos of a napkin drawing or a few reference ideas are enough. The design team turns them into clean, scalable logo artwork.

    What logo files will I receive?

    You receive high-resolution logo files for web and print, including full-colour versions for light and dark backgrounds and a one-colour version, ready for your website, social media, packaging and signage.

    Do you design logos in Dubai and the UAE?

    Yes. Mavens Strategies is a logo design and branding agency serving Dubai and the wider UAE, as well as clients in Saudi Arabia, the UK and the USA.

    Your project

    Ready to turn your idea into a logo?

    Mavens Strategies designs logos and brand identities for businesses in the UAE, Saudi Arabia, the UK, the USA and beyond.

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